Help
Email supportHow Litmus works, and where it doesn't
Most questions here are about the score — what it means, what moves it, and how much weight to put on it. Start with the honest answer: it's a prompt for better questions, not a decision.
Running your first review
What to write in the idea box, and the three sentences that change the score most.
Read →Reading the score
The five axes, how they're weighted, and why regulatory exposure caps the total.
Read →Where competitors come from
How the sweep works, what "overlap" means, and why profiles stay qualitative.
Read →Roadmaps and re-runs
Ticking boxes tracks progress. Only a re-run changes the verdict — and when it's free.
Read →Plans and billing
What counts against your monthly quota, and what happens to reports if you downgrade.
Open billing →Privacy and your ideas
Who can see what you submit, how long it's kept, and how to delete it for good.
Read →Questions people actually ask
Why did my score drop after I added detail?
Detail removes the benefit of the doubt. A vague idea gets scored on its best plausible reading; a specific one gets scored on what you actually said. A drop after editing usually means the specifics narrowed the buyer, not that the idea got worse.
Is the model qualified to judge my idea?
No. It's pattern-matching against public information about markets that already exist, which makes it good at spotting crowding and bad at spotting a genuinely new wedge. Treat the blocking question as the useful output and the number as a prompt to argue with.
What makes a score go up?
Naming a specific buyer, a specific trigger event, and a distribution path you already have. Feature lists move it barely at all — the model weights "who pays and why now" above what you'd build.
Where do the competitor names come from?
A search over public sources at review time. We name real companies and describe them qualitatively — no funding or revenue figures, because we can't verify them from the same sources.
Does ticking a roadmap box change the report?
No. Checkboxes are yours, for tracking. The verdict only changes when you re-run the review, which is free within seven days of editing an idea.
Can other people see my ideas?
Not unless you export and share a report yourself. Ideas aren't used to train anything, and deleting your workspace in Settings removes them permanently.
Still stuck
Email support
One person answers these. Usually same day, always within two working days.
Report a wrong verdict
Open the report and use Re-run, then tell us what it missed. It's the fastest way the scoring improves.
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Reviews are completing in about 90 seconds. No incidents in the last 30 days.
What Litmus is not
Not tax, legal or investment advice. Reports are model-generated estimates from a short description and public information — verify anything you'd stake money on.